I designed billboards to advertise the lifestyle of California. My aim was to convey the theme of a beach atmosphere and a busy layout.
I used fabric dye to experiment with lettering as it gives a rough grainy texture comparing to sand for California. I studied the work of David Carson and implanted his style of work into my designs making it look contemporary and busy. The palm drawn in ink gives the illusion that it looks like a shadow and it helps to give the poster depth and contrast. I used the curve of the dotted waves to contrast with the linear outline of the billboard to create visual interest. I used a wide range of vibrant colours to make it more eye appealing and to convey a better atmosphere. My final design of my billboard clearly takes inspirations from David Carson because it relates to a theme of his lifestyle and his style of work.
